This Fall, Saks Fifth Avenue, the American luxury retail giant headquartered in New York City with 40 different department stores across the U.S. and Canada, will begin a partnership with the Italian Trade Agency promoting Made-In-Italy style and quality in the U.S. market. This partnership will support and facilitate the export of goods produced by small to medium sized Italian enterprises to the United States by offering them visibility and sales across the country.
This partnership is part of the 2020/2021 new program announced by the Italian Trade Agency to promote Made-In-Italy goods in the U.S. and to continue the strategy adopted in the previous years. In 2019 Italy recorded an export value to the USA of approximately $ 9 billions, reflecting an increase of 4.2% from 2018. The American market is the first non-EU destination market for Italian exports and is, therefore, of strategic importance for the Made in Italy fashion.
“I am proud to announce our partnership with Saks Fifth Avenue in order to promote both established and emerging Italian designers in the American market. Under the disruptive circumstances caused by Covid-19 pandemic we pledge to support Italian brands to broaden their distribution channels in the U.S. and connect with global markets. Our partnership with
Saks Fifth Avenue commits to connect American consumers with the high-quality and transparency offered by Made-In-Italy products.” said Antonino Laspina, US Trade Commissioner and Executive Director for ITA
Saks Fifth Avenue will make a large investment in order to buy and promote Made-In-Italy goods in its website and stores. Additionally, efforts will be dedicated to purchase merchandise from new Italian businesses and increase points of distribution of Italian Brands, of which the Saks private label manufactured in Italy is considered one. Italian brands’ products ranging from ready-to-wear for women, men and kids to cosmetics, accessories and jewelry will be showcased by the luxury retailer.
“We are delighted to partner with the Italian Trade Agency to support new and emerging Italian designers both in-store with visual displays as well as online through our digital channels. Our partnership with ITA furthers our commitment to provide fashion-forward styles and delivers on our promise to make it easy to experience the best.” said Emily Essner, CMO of Saks Fifth Avenue
A selection of shoppable products manufactured by both iconic and emerging Italian Brands will be available on the Saks.com from October 13h until November 30th 2020. Furthermore, promotion will be supported by relevant social media advertisements through the use of Instagram, Facebook and Twitter posts.
This collaboration will include the staging of store animations and five store windows at the NY Flagship starting October 15th until November 2nd 2020. Additionally, store animations and windows will also be set-up in Houston and Beverly Hills stores to highlight Italian Brands and increase their geographical reach.