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Destination Personality: Your Vacation Looks Like you

An Italian-Irish team brings innovation to the tourism space focusing on the personality traits of travelers and places

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A recent marketing study conducted by MySmark, a company specializing in interactive and personalised experiences, opens exciting new opportunities in the tourism space, with regards to the importance of the personality traits a traveler shares with a destination. The personality of a brand or a destination is identified by a set of human characteristics associated with that specific brand or destination.

The key insights of this research, which has involved 2.000 Italian tourists in Ireland, highlights how the level of identification of a tourist with a destination is a driver of satisfaction and emotional engagement.

Take a look at this summary infographic to learn more.


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