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Antonio Decaro

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Antonio Decaro: How the Mayor of Bari Bewitched the Web During the Pandemic

The Mayor of this important city in the Apulia Region of South Italy shows how the content of its communication doesn’t call for the sovereignty of the people, doesn’t attack the elite, and doesn’t hate foreigners. He merged grassroot politics with online presence. This combination has proved to be just as successful as the polarizing tweets sent out by Matteo Salvini. “We are entering a new normal,” said Roberta Bracciale, Professor of Media Sociology at the University of Pisa. A normal where populist tools have become a part of the strategy for any ambitious politician.

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