People - 5 Luglio 2018 The Entrepreneur Is An Artist, The Enterprise Is His Work of Art Entrepreneurship is art even before business. New enterprise creations are works of art. Art is a ludic play. Who is 'company creator' is Homo ludens. This figure coexists with the Homo faber whose mind finds inspiration for innovative thoughts and with the Homo laborans who sails in the sea of 'doing things'