Food & Wine - 12 Marzo 2020 J. Lohr Vineyards: Becoming a Wine-making Pioneer with a Salt-of-the-Earth Outlook Jerry Lohr’s humble beginnings have always influenced his focus with his family company J. Lohr Vineyards & Wines; making delicious wine that is offered at an affordable price. The next generation is starting to expand into premium bottlings of single vineyards to show the world the range of their quality yet never forgetting the values that got them here in the first place.